Ep. 4: Charlene Coughlin Talks Client Relationships

“A great account executive represents the agency when they’re with the client then represents the client when they’re with the agency.” – Charlene Coughlin

On this episode of the Brand X Cleveland Podcast, host, Tyler Freeland sat down with Charlene Coughlin, President of TWIST Creative. During their conversation, Charlene walked Tyler through the ins and outs of agency life from the perspective of a senior account executive: the collaboration, the commitment, the integrity, partnerships, and the availability of always being there for the client.

“Agency life is not an “I” sport, it’s a team sport.” – Charlene Coughlin

One of the most memorable moments during this episode happened when Charlene would get into leadership topics. From inspirations to experiences, Charlene makes the case for the reasons why things work, what to look out for and why strong leadership matters in agency life – not just for her team but for the clients.

“This is not a job that I work nine-to-five and check out. I’m constantly thinking about our clients or the business.” – Charlene Coughlin

At the end of the episode, we get to know a little bit more about Charlene through some rapid-fire questioning: what makes her Tweet, what makes her Starbs, and who is Charlene’s favorite Cleveland baseball player (or was).

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