Cookie Dough for the Heath Conscious has to be The Best Snack Ever Invented.
Partners: TWIST, SLV/PR
Real Cookie Dough Bars, Real Ingredients
The team built and managed the brand’s launch and is guiding the brand’s expansion as it becomes adopted by national retailers. “We chose to work with the TWIST team to build out our brand platform and key messaging structure,” founder Todd Goldstein said. “They’ve really helped us create a solid foundation that represents our values to both our retailers and customers.” TWIST authored the brand positioning, the product messaging, designed the logo and the packaging for the Whoa! Dough bars. The team also built promotional campaigns and managed the brand’s social media and public relations.
"We identified our audience as 'Lessertarians' (a consumer persona created at TWIST)," Mike Ozan, CEO and Chief Creative Officer. "The beauty of this category is that it touches the middle of health-conscious eaters. Most of us do not want to be 'free' (sugar-free, fat-free, dairy-free, gluten-free, grain-free … you get the point), but we want to consume much less of the things that we see as detrimental to our health."
We're on a mission to reward healthy eaters.
Is there any food we crave more than cookie dough? The sweet, the salt, the satisfaction, Whoa! We loved it as kids, it connects us to happy times – home, holidays and love. Cookie dough is the taste you never outgrow but health conscious adults know an indulgence so rich has its risks, right?
Our founders challenged the cookie dough status quo and created a real cookie dough indulgence that rewards healthy eaters.
Developing a thoughtful, exciting packaging system to stand out in a crowded space.
On-shelf presence is everything when it comes to retail and the Fearless Thinkers developed a packaging system to stand-out among the competition. Whether located in the coolers or among the protein bars, the bright colors remind customers that Whoa Dough is both healthy and friendly – allowing them to continue to Snack Happy!