I Couldn’t Help But Wonder …. Is 48 Hours The New Turnaround Time?

Creating a viral tv spot without Ryan Reynolds can be challenging, but anything is possible when brands take calculated risks.

Creating a viral tv spot without Ryan Reynolds can be challenging, but anything is possible when brands take calculated risks.

And just like thatAnd just like that …. You are on back-to-back-to-back phone calls, production meetings, coordinating teams and 48 short hours later48 short hours later, you have a TV spot! Unrealistic or our new norm? 

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