Privacy Policy

This Privacy Policy explains how Brand X handles your personal information and data.

This privacy policy applies to all the products, services and websites offered by Brand X.

Products, services and websites are collectively referred to as the “services” in this policy. Some services have supplementary privacy statements that explain, in more detail, our specific privacy practices in relation to these services. Unless otherwise noted, all services are provided by Brand X, which is based in the United States.

1. What information does Brand X collect? Information we collect directly from you:

  • "Ask an Expert" Question Form. 

    If you reach out to us using our online form we collect the information you enter.

  • Email List. 

    If you sign up to be added to our email distribution list, or reach out to us using our online form, we collect the information you enter.

  • Other data you intentionally share.

    We may collect your personal information or data if you submit it to us in other contexts. For example, if you provide us with a testimonial, or participate in a Brand X advice column.

Information Brand X collects about you indirectly or passively when you interact with us.

  • Usage data. 

    Brand X collects usage data about you whenever you interact with our services. This may include which web pages you visit, what you click on, when you performed those actions, and so on. Additionally, like most websites today, our web servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of each access, including originating IP addresses, internet service providers, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system versions, and timestamps.

  • Device data. 

    Brand X collects data from the device and application you use to access our services, such as your IP address, operating system version, device type, system and performance information, and browser type. We may also infer your geographic location based on your IP address.

  • Referral data. 

    If you arrive at a Brand X website from an external source (such as a link on another website or in an email), Brand X records information about the source that referred you to us.

  • Information from third parties. 

    Brand X may collect your personal information or data from third parties, if you have given permission to those third parties to share your information.

  • Information from page tags. 

    Brand X uses third party tracking services that employ cookies and page tags (also known as web beacons) to collect aggregated and anonymized data about visitors to our websites. This data includes usage and user statistics. Emails sent by Brand X or by users through our services may include page tags that allow the sender to collect information about who opened those emails and clicked on links in them. We do this to allow the email sender to measure the performance of their email messaging and to learn how to improve email deliverability and open rates.

2. How does Brand X use the information we collect?

  • To contact you about your form submission.

    Brand X will send you communications in response to your form submissions to provide feedback and recommendations.

  • To contact you for marketing purposes.

    Brand X will send you promotional emails only if you have consented to our contacting you for this purpose. You may opt out of these communications at any time by clicking on the “unsubscribe” link in them.

  • To contact you about your service or account. 

    Brand X occasionally sends you communications of a transactional nature (e.g. service-related announcements, billing-related matters, changes to our services or policies, a welcome email when you first register). You are prevented from opt out of this type of communication since it is required to provide our services to you.

  • To respond to legal requests and prevent harm. 

    If Brand X receives a subpoena or other legal request, we may need to inspect the data held to determine the appropriate response.

3. With whom do we share or disclose your information? 

Brand X does not sell or make available your form data without your express permission. Brand X recognizes that you have entrusted us with safeguarding the privacy of your information. Because that trust is very important to us, the only time Brand X will disclose or share your personal information or form data with a third party is when Brand X has done one of three things, in accordance with applicable law: (a) given you notice, such as in this privacy policy; (b) obtained your express consent, such as through an opt-in checkbox; or (c) de-identified or aggregated the information so that individuals or other entities cannot reasonably be identified by it. Where required by law, Brand X will obtain your express consent prior to disclosing or sharing any personal information. We may disclose:

  • Your information to our service providers. 

    Brand X uses service providers who help us to provide you with our services. Brand X gives relevant persons working for some of these providers access to your information, but only to the extent necessary for them to perform their services for us. Brand X also implements reasonable contractual and technical protections to ensure the confidentiality of your personal information and data is maintained, used only for the provision of their services to us, and handled in accordance with this privacy policy. Examples of service providers include email service providers, and web traffic analytics tools.

  • Aggregated or de-identified (anonymized) information to third parties to improve or promote Brand X services. 

    No individuals can reasonably be identified or linked to any part of the information we share with third parties to improve or promote Brand X services.

  • The presence of a cookie to advertise Brand X services. 

    Brand X may ask advertising networks and exchanges to display ads promoting our services on other websites. Brand X may ask these networks to deliver those ads based on the presence of a cookie, but in doing so will not share any other personal information with the advertiser. Our advertising network partners may use cookies and page tags or web beacons to collect certain non-personal information about your activities on this and other websites to provide you with targeted advertising based upon your interests.

  • Your information if required or permitted by law. 

    Brand X may disclose your information as required or permitted by law, or when Brand X believes that disclosure is necessary to protect our rights, protect your safety or the safety of others, and/or to comply with a judicial proceeding, court order, subpoena, or other legal process served on us.

  • Your information if there’s a change in business ownership or structure. 

    If ownership of all or substantially all of Brand X business changes, or Brand X undertakes a corporate reorganization, including a merger, acquisition or consolidation or any other action or transfer between Brand X entities, you expressly consent to Brand X transferring your information to the new owner or successor entity so that we can continue providing our services. If required, Brand X will notify the applicable data protection agency in each jurisdiction of such a transfer in accordance with the notification procedures under applicable data protection laws.

  • Information you expressly consent to be shared. 

    For example, Brand X may expressly request your permission to provide your contact details to third parties for various purposes, including to allow those third parties to contact you for marketing purposes. You may later revoke your permission, but if you wish to stop receiving communications from a third party to which we provided your information with your permission, you will need to contact that third party directly.

4. For how long does Brand X retain your data? 

We generally retain your data indefinitely to comply with our legal obligations, resolve disputes, or enforce our agreements. Data that is deleted from our servers may remain as residual copies on offsite backup media.

5. Security, cookies and other important information.

  • Changes to this privacy policy. 

    Brand X may modify this privacy policy at any time. Brand X will notify you by publishing the changes on this website. If Brand X determines the changes are material, you will be provided with additional, prominent notice as is appropriate under the circumstances, such as via email or in another conspicuous manner reasonably designed to notify you. If, after being informed of these changes, you do not cancel your subscription and continue to use Brand X services beyond the advance-notice period, you will be considered as having expressly consented to the changes in the privacy policy. If you disagree with the terms of this privacy policy or any updated privacy policy, you may close your account at any time.

  • Brand X is committed to handling your personal information and data with integrity and care.

    However, regardless of the security protections and precautions undertaken, there is always a risk that your personal data may be viewed and used by unauthorized third parties as a result of collecting and transmitting your data through the Internet.

  • Data locations. 

    Brand X servers are based in the United States, so your personal information will be hosted and processed by Brand X in the United States. Your personal information may also be processed in, or transferred or disclosed to, countries in which our service providers are located or have servers.

  • Cookie Notification. 

    Brand X and our partners use cookies and similar technologies on our websites. Cookies are small bits of data we store on the device you use to access our services so Brand X can recognize repeat users. Each cookie expires after a certain period of time, depending on what we use it for. Brand X uses cookies and similar technologies for several reasons:

  • To improve our services. 

    Brand X uses cookies to measure your usage of our websites and track referral data, as well as to occasionally display different versions of content to you. This information helps Brand X develop and improve our services and optimize the content Brand X displays to users.

  • To advertise to you. 

    Brand X, or our service providers and other third parties we work with, may place cookies when you visit our website and other websites or when you open emails that are sent to you, in order to provide you with more tailored marketing content (about our services or other services), and to evaluate whether this content is useful or effective. For instance, Brand X may evaluate which advertisements are clicked on most often, and whether those clicks lead users to make better use of our tools, features and services. If you don’t want to receive advertisements that are tailored to you based on your anonymous online activity, you may “opt out” of many of the companies that are involved in such tailoring by going to Opting out in this way does not mean you will not receive any advertisements; it just means that you will not receive advertisements from such companies that have been tailored to you based on your activities and inferred preferences.

Brand X doesn’t believe cookies are sinister, but you can still choose to remove or disable cookies via your browser. Refer to your web browser’s configuration documentation to learn how to do this. Please note that doing this may adversely impact your ability to use our services. Enabling cookies ensures a smoother experience when using our websites. To manage flash cookies, click hereclick here. By using our websites and agreeing to this privacy policy, you expressly consent to the use of cookies as described in this policy.

6. Consents. 

By clicking “I Agree” or any other button indicating your acceptance of this privacy policy, you expressly consent to the following:

  • You consent to the collection, use, disclosure and processing of your personal data in the manner described in this privacy policy, including our procedures relating to cookies, IP addresses and log files.

  • Brand X servers are based in the United States, so your personal data will be primarily processed by Brand X in the United States. You consent to the transfer and processing of your personal data in the United States by Brand X and in the data locations identified in Section 5 by our service providers.

  • You consent and agree that Brand X may transfer your data to data processors located in countries, including the United States, which do not have data protection laws that provide the same level of protection that exists in countries in the European Economic Area. Your consent is voluntary, and you may revoke your consent by opting out at any time. Please note that if you opt-out, we may no longer be able to provide you our services.

  • You consent to Brand X sharing your personal data with relevant persons working for service providers who assist us to provide our services.

  • If you have enabled cookies on your web browser, you consent to our use of cookies as described in this privacy policy.

7. Questions. 

If you have any questions about this privacy policy, please feel free to reach out to