I have a new product that’s been on the market for awhile but I need bloggers to review it to get to my audience, how do I get influencers to work with me?
Answer by Stacey Vaselany
The beauty of social media has given us an entire new conduit through which to reach our target audiences. Working with influencers is a great way to showcase your products' features and benefits to their attentive and loyal audiences. What differs from working with influencers rather than magazine, broadcast or online editors, is that influencers typically require compensation — usually money or high-value products or services — in return for their review. They also are required by the FTC to disclose when they have any financial, employment, personal, or family relationship with a brand.
There are bloggers for everything — tech bloggers, health & fitness bloggers, beauty bloggers, food bloggers, travel bloggers! Depending on your budget, there are various options and tactics to include influencers in your marketing mix. We can approach influencers directly or work with very niched influencer agencies, which work almost as talent agents/brokers for influencers. Happy to discuss further for your specific needs.