I own a retail shop and really need and want to sell more of my product online. I have looked at the DIY stuff but I want my customers to have a quality experience, what should I do?
Answer by Sam Sherwood
Focus on enhancing or replicating an existing experience that you know works with the foreknowledge that you won't get anything perfect the first go around. Don't look at this as an exercise in viability, but rather an attempt to make something useful for your audience. Consider setting up a quick Shopify store and then publishing your products to Facebook and Instagram, especially if you already have an established business account in those spaces. Above all else, pick the platforms that allow you to put your product where it will be found, just like selecting a location that has foot-traffic.